The objective of the Bachelor of Science in Retail and E-Business Entrepreneurship is to prepare students to create, launch, operate or manage a retail or ecommerce business. In order to accomplish this objective, the program’s training combines theory with courses that place an emphasis on how to turn knowledge into attainable business results utilizing hands-on projects/plans that can be applied directly to business related activities.
Learners will gain knowledge related to retail buying and branding, merchandising, in-store and external marketing, logistics, supply chain management, global sourcing, e-tail, sales, quality assurance and more. Additionally, they will learn to apply critical thinking and soft skills to business analysis and decision making, evaluate and leverage business opportunities, and communicate business concepts effectively both orally and in writing.
The Bachelor of Science Degree with a major in Retail and E-Business Entrepreneurship is 120 semester hours in duration. The program is made up of three components. The first consists of 36 semester credit hours of general education. All courses are required.
The coursework in general education is designed to be broad based and consists of coursework in areas such as the social sciences, mathematics, communications, and humanities. The second component is made up of 54 semester credit hours and provides an entrepreneurship core to all students enrolled in a bachelor’s degree program related to entrepreneurship. This component provides a strong emphasis on business development, management, business law, marketing, product development and accounting, among other entrepreneurial areas of study. There are no electives available in this component of the program.
The third component is related to the more narrowly defined area of Retail and E-Business Entrepreneurship. This component consists of 30 semester credit hours and includes, among other areas of focus, coursework in financing and raising funds, retail merchandising principles, retail branding and buying, global sourcing, leadership, marketing, ecommerce, and organizational behavior. It also includes a capstone and final business concept pitch course (Retail Business Concept Development II) bringing together many of the essential entrepreneurship course elements for the student and resulting in the development of a final retail business concept pitch/plan. All courses are required.
Successful completion of the program prepares graduates for self-employment as entrepreneurs or small business owners (particularly with a retail or e-business focus), and employment in positions such as general and operations managers, project managers, production managers, marketing managers, innovation officers, purchasing managers, retail/e-tail managers, supply chain managers, management analysts, business managers, logistics analysts, distribution managers, purchasing agents, market research analysts, and retail sales representatives/directors.